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Pay Per Click Advertising

When you search for anything online, you often start with a search engine like Google (hopefully!), say we search for ‘shoes’ and look at the results:                     The results highlighted are all...

The Colour Emotion Guide

You knew certain colours provoke emotional responses, but there are clear patterns in the world of business, take a look at the following guide, what do your colours say about you? This chart shows Heart IT as ‘Youthful & Bold’ and we...

Logo Design & Branding

A logo is a fundamental part of a businesses identity,  often the only or first thing you see. A logo can say a lot about who you are, it shows your core business, it can have a positive effect before any interaction takes place. Logo design is often overlooked due to...

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...