Category Archives: SEO

From Unranked to Page 2 in Less Than 4 Weeks

SEO is a tricky thing. Clients expect to see results as soon as they start paying for it, but in reality, the benefits…
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David Cameron Bought a Hut (and Why That’s Important for your Website)

Photograph: Red Sky I was casually flicking through the Guardian app this morning whilst drinking my coffee, and one…
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Google Ranking 101: 10 things that will lower your ranking

Google's Panda update is designed to stop sites with poor quality content from showing up in Google's search results. It's a very important…
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Topical Trust Flow – The best way to measure your SEO success

Update November 2016: Topical Trust Flow has grown in importance, so I've decided to extend this post to more than just an infographic.…
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The 8 layman steps for SEO success

Are you new to SEO? It can be quite a daunting experience when you first start looking into it. You know that your…
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Off Site SEO – Why You Need It (Infographic)

There are a number of off site SEO factors that affect your ranking on search engines such as Google. By utilising these factors…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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