Website Speed for SEO

When was the last time you waited for a website only to leave? Do you blame your internet connection when it could be the website?

Typically the faster a website, the more likely a user is to stay, that’s obvious but how much may shock you.

57% of online consumers will abandon a site after waiting 3 seconds for a page to load, to add salt to the wound over 80% of these consumers will not return to your site and half of which will tell others of their negative experience.

It is widely reported that Amazon.com reported a 1% increase in revenue when their site speeds improved by just 100 milliseconds!

Pages generally have got slower for the past few years due to the sheer amount on modern web pages; slideshows, interactive maps, social share buttons and images all need to be loaded each time a page is requested, However there are several clever optimisation techniques to improve your website speed:

  • Browser & Object Caching
  • Compression of HTML/CSS/JS & other code.
  • Content Distribution Networks
  • Image Optimisation

Not only does your website speed increase user satisfaction and page views but it actively improves your rankings in search engines, with Google actively including page speed in its ranking algorithms.

To test your website’s speed, visit Google’s PageSpeed insight tool: https://developers.google.com/speed/pagespeed/insights/

This will give you a mark out of 100 for desktop and mobile experiences. We guarantee that we will improve your PageSpeed score.

Look at the following infographic, do any of these statistics shock you? Would you agree or disagree with any of them?

site-speed-seo

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