by Joe | 5 Jan 2020 | SEO
External Links
External links are links found on external websites that point to your domain. They are one of the most important sources for ranking highly in Google and other search engines.
Obtaining external backlinks is challenging and sector-dependent. Web development companies, like us at Heart IT, typically gain backlinks through client website footers post-launch.
Key factors affecting external link value
- Anchor text relevance
- Trustworthiness of the linking domain
- Popularity of the linking page
Best practice
Use relevant anchor text — preferably phrases potential customers would search. For example: Web design Liverpool. Watch out for keyword oversaturation, though; it could be picked up as spam and may work against you. Use varied but relevant terminology.