PPC Liverpool · Google & Meta Ads
ROI-Driven PPC In Liverpool.
Heart IT are PPC specialists in Liverpool, running Google Ads and Meta Ads campaigns for SMEs and enterprises across the UK. Our team has managed over £1M in ad spend for clients, building campaigns that drive real, measurable revenue, not just clicks.
PPC services
Paid media, done properly.
Whether you need a focused Local Google Ads setup, a full Meta creative testing engine or a multi-channel acquisition strategy, we've got a plan tailored to your stage and budget, all run by the same Liverpool team, no outsourcing.
Local PPC.
Perfect for Liverpool and regional businesses who want to appear at the top of Google the moment a nearby customer searches. We build tightly-geo-targeted Google Ads campaigns using location extensions, call tracking and local landing pages, so every click is from someone who can actually buy from you.
Google Ads Management.
Our flagship PPC plan. Full-funnel Google Ads management covering Search, Performance Max, Shopping, Display and YouTube. We handle keyword research, ad copy, landing page guidance, bid strategy, negative lists, conversion tracking and monthly reporting, so you stop guessing and start scaling profitably.
Meta & Social Ads.
Facebook, Instagram, TikTok and LinkedIn campaigns built for the platform, not recycled from your Google Ads. Creative-led ad sets, pixel and Conversions API setup, custom audiences, lookalikes and retargeting. Ideal for D2C brands, lead-gen businesses and anyone whose customers scroll more than they search.
Bespoke PPC.
A fully custom, multi-channel paid strategy for larger brands or high-competition industries. We combine Google, Meta, Microsoft Ads, YouTube and programmatic where needed (plus CRO on your landing pages) to build a compounding acquisition engine tied to ROI rather than vanity metrics.
PPC Audit.
A one-off, deep-dive audit of your existing Google or Meta Ads account. We review campaign structure, keyword and placement waste, Quality Score, landing pages, conversion tracking accuracy and bid strategies, then hand you a prioritised action list you can run in-house or ask us to implement.
PPC Consultancy.
For brands with an in-house marketing team who want expert PPC guidance without outsourcing the whole account. Monthly strategy sessions, roadmaps and on-demand advice. We train your team, review their work, and stay on hand when you need a second pair of eyes on a big campaign.
Case study
Matrix Solicitors Case Study.
Matrix Solicitors, a Liverpool-based housing disrepair firm, came to Heart IT after spending heavily on Google Ads with a previous agency and seeing a steady decline in qualified enquiries. After a full account audit and rebuild, we restructured every campaign around true bottom-of-funnel intent, and cut their cost-per-qualified-lead in half.
Full Account Rebuild Around Intent-Led Keywords.
We scrapped the existing broad-match-heavy structure and rebuilt the account around tightly themed ad groups targeting only high-intent housing disrepair search terms. An aggressive negative keyword list removed tens of thousands of wasted impressions per month, and new Responsive Search Ads lifted Quality Scores across the board.
Conversion Tracking + Call Tracking Overhaul.
Their previous setup was double-counting form fills and missing phone calls entirely. We deployed proper GA4 and Google Ads conversion tracking, added dynamic call tracking, and rebuilt their landing pages around a single, clear call-to-action, so every pound of ad spend could finally be tied to a real enquiry.
FAQs
Frequently Asked Questions.
Still weighing up whether PPC is right for you? Here are the questions we get asked most. If your situation isn't covered below, drop us a line and we'll happily give you an honest answer, no sales pitch.
There are two numbers to think about with PPC: your ad spend (which goes directly to Google or Meta), and our management fee. We tailor management fees to the size of the account. Small local accounts start from a few hundred pounds per month, while larger multi-channel accounts are priced on a percentage of spend or a bespoke retainer. We'll always recommend a budget that's realistic for your industry, and if we don't think PPC is the right fit, we'll tell you upfront.
One of the biggest advantages of PPC over SEO is speed. Once your campaigns are live, clicks and leads can start within hours. That said, the first 2–4 weeks are a learning phase, where we're gathering conversion data, refining targeting and trimming waste. Most clients start to see their cost-per-acquisition stabilise and improve between weeks 4 and 8, with compounding gains from there as we optimise.
We offer rolling monthly contracts on all of our PPC management plans, with no long tie-ins. We only ask that new clients commit to a 3-month minimum, because it genuinely takes that long to build, learn from and optimise a new account properly. After that, you're free to stay month-to-month for as long as the numbers make sense.
Everything needed to run a profitable account: keyword and audience research, campaign build, ad copy and creative direction, landing page recommendations, conversion and pixel/Conversions API tracking setup, bid strategy management, negative keyword lists, A/B testing and a clear monthly report showing spend, conversions, cost-per-lead and ROAS. You'll also have a dedicated account manager on email, phone and WhatsApp.
It depends on how your customers buy. Google Ads captures people actively searching for what you sell, which usually means higher intent and is better for service businesses, B2B and considered purchases. Meta (Facebook/Instagram) is better for discovery, visual products, D2C ecommerce and anything sold on impulse. Most of our clients run both, with budget weighted toward whichever channel produces the cheaper qualified lead or sale.
For Google Ads we usually recommend a minimum of £750–£1,000/month in ad spend to gather enough data to optimise meaningfully. In very competitive industries that number climbs. For Meta Ads, £500/month is a workable starting point for testing creative. If you're below those numbers we'll tell you honestly and often recommend starting with a PPC Audit or Local PPC plan first.
Let's talk
Get a free, no-obligation quote in under 24 hours.
Tell us a little about your project. We'll come back with honest advice, ballpark pricing, and a recommended next step, whether you work with us or not.
- Free, friendly 30-minute discovery call
- A tailored proposal, not a templated quote
- No pressure, no pushy sales calls
- Typical response time: same working day
