by Joe | 5 Jan 2020 | Marketing
Search engine results include paid advertisements. Businesses pay search engines like Google each time their ad is clicked, with costs varying by keyword — luxury terms like "insurance" can cost £35 per click.
Key features
- Flexible setup with daily spending limits
- Adjustable cost-per-click (CPC) settings
- Display across search results and partner networks
Google make over £30bn each year in revenue from this advertising.
The pay-per-click model has expanded to Facebook, Twitter, and other platforms to drive traffic to websites and social media pages.
Google prioritises moving users off search results quickly (within 3 seconds), so higher-positioned ads typically receive more traffic.