Social media marketing strategies are super important for businesses of all sizes, and if you’re going to succeed online, you’ll be needing one.
It’s a good thing you’ve come to the right place then!
The key to a successful social media strategy is to follow a plan which fits your business and your lifestyle. For instance, a large corporation may have plenty of time to write incredible blog posts which gain loads of attention across social media (which is great!).
However, a sole trader, freelancer, or a brand spanking new start-up business probably won’t have that kind of time (or workforce!). They may be better suited to a more interactive style; getting involved with social media communities, retweeting other small businesses to increase engagement (or RT’ing as the cool kids say) & generally doing a lot of mingling.
Below is a list of 55 social media marketing (smm) strategies that you will be able to implement at your business. Whether you’re all about big business, or you’re dipping your toe into business for the first time, there’s bound to be something here that will suit you perfectly.
This article is updated regularly with brand-spanking new social media tips – so be sure to bookmark it for future reference!
Browse by Category: Simply click the links below to jump to that category.
1. Only sign up to as many social media networks as you can manage
It makes sense to kick off the list with this one!
Most small businesses & sole traders will think the first step to a successful social media presence is signing up to every social network under the sun. You’re going to be working hard with the day-to-day runnings of your business anyway, so why all the added pressure of managing a dozen social media accounts?
You’ll eventually get to a stage where a few accounts will begin to slip and become stagnant – and there’s nothing worse than customers landing on your businesses Pinterest page to find it hasn’t been updated for 6 months, as it reflects badly on your brand.
Which brings us nicely to our next point…
2. Sign up to the social networks that are most relevant to your business
Facebook is a must.
I’d argue Twitter is as well, if you’re looking to reach a huge amount of potential customers in a short space of time (something which is infinitely more difficult on Facebook, yet Facebook is still a necessity!).
After those two, it depends entirely on your business sector. For instance, if you’re selling customised animal portrait cushions (sounds amazing, by the way), you probably won’t be needing LinkedIn. Instagram would be a perfect fit, though.
Likewise if you’re a construction company – I doubt #groundworks or #buildingdrainage are very popular(!).
Opt for Facebook, Twitter, and another suited to you. You can always add more in the future.
3. Plan your posting style
Getting that plan in place before you start posting will help your business look like a well-oiled machine, as opposed to a random series of posts.
4. Engage with other businesses
Very important this one, and it’s regularly overlooked!
Speak to other businesses, even competitors, and your name will begin to get recognised by potential customers, who may see your product or service as better than your competitor!
5. Use images & video where possible
It’s been proven time and time again that images & video get a better response than just plain old text. If it’s relevant, drop an image in.
6. Complete your profile details
An incomplete profile looks shoddy and unprofessional.
Be sure to have a 100% complete profile on every social network you’re a part of.
7. Verify your Facebook page
Get your Facebook page verified and receive a little tick next to your name!
Not only does this build trust, it looks cool as well.
To verify your Facebook page:
• Click Settings at the top of your Page
• From General, click Page Verification
• Click Verify this Page, then click Get Started
• Enter a publicly listed phone number for your business, your country and language
• Click Call Me Now to allow Facebook to call you with a verification code
• Enter the 4-digit verification code and click Continue
You can also verify using a valid business document.
8. Phone call competition
This is a great one if you’re offering a service to people.
Many people don’t realise you can call people via Facebook Messenger. Make the most of it by offering free advice (that you’d normally charge for) by randomly choosing a few people who comment on your post.
You could post something like “Want me to call you for a free phone consult? I typically charge £X per hour.
Make a comment and I’ll select a couple of random people to call, just make sure you have Facebook Messenger phone activated!”
9. Got a post that’s performing well? Promote it!
If one of your posts on Facebook is receiving a tonne of likes, shares & comments, it might be worth promoting it.
Generally if it’s performed well organically, it’ll perform brilliantly as a promoted post.
Even better, you don’t have to spend much to reach a massive audience.
As an example, we recently spend £10 on a post of ours which reached 12,500 people, recieved over 1000 post engagements and created a lot of interest!
10. Build up a good amount of positive reviews
A lot of people interested in your product or service will check your Facebook page.
To earn their trust (and hopefully get a new customer), you’ll need a few positive reviews on there. An empty review section may put them off buying from you.
11. Write something engaging
You’ve seen them – those posts that say at the end ‘What do you think? Let us know below!’. Just a simple line like this can give readers a feeling of involvement, and so they’ll be more enticed into writing a comment on your post.
12. Get involved with Twitter hours
Twitter hours are specific times of the day where a bunch of people use a specific hashtag to have a chat and help each other out.
Getting involved with these hours regularly can give your business a huge boost in followers and impressions.
13. Retweet other businesses
Some businesses solely tweet about themselves. This is fine, but unless you’re already a leading name in your sector, you’re going to struggle to get noticed.
Retweet other businesses and a sign of goodwill & hopefully they’ll do the same. You’ll soon start noticing your follower count and impressions increase.
14. Take advantage of Twitter lists
Find someone who’s relevant to your business, follow them, and take a look through their Twitter lists.
15. Become a Twitter verified account
Twitter has recently allowed businesses to have a blue badge on their Twitter page.
Having this will build both trust with your customers & looks damn cool.
To verify your Twitter page:
Fill out this form and follow the instructions.
16. Twitter awards
There are many different awards that you can win on Twitter – something which usually anyone can take part in with a simple tweet.
Not only will you get a cool badge and bragging rights, you’ll also receive a good amount of promotion.
Don’t just take our word for it though. Richard of Richard Thomas Copywriting told us how Twitter awards helped his business:
I use Twitter to network. I take part in a lot of Twitter chats, chatting, retweeting, and sharing my own promo. I have won a handful of Twitter awards like this, such as King Of and SmartSocial. I am also a winner of #SBS – Small Business Sunday – set up by Theo Paphitis by tweeting him my business on a Sunday, and as a result my social media has grown significantly and I have gained a lot of new returning clients.
17. Use URL shorteners
Not only will it save you valuable character space, it allows you to track engagement as well.
18. Use the cute factor
Got a pet? Instagram them.
People love a cute animal to follow. Use this to your advantage.
19. Got a fancy workspace?
People love to see nice desks/work areas/offices!
20. Use humour related to your area of specialism
21. …But don’t post too many memes
This is what meme accounts are for!
22. Use high quality images
Fuzzy, badly-lit photos are only going to lose you followers.
23. Snap as you go
Built up a bank of pictures you can dip into a later date.
24. Take advantage of good weather
Get out in your local area and photograph it whilst it’s looking its best.
25. Make the most of a sunny day
Stock up on well-lit photos, natural light is your friend.
26. Make sure your profile reflects you
All Social Networks
27. Use hashtags (but don’t overuse them!)
Hashtags will help you get your business out there for your target market to see.
Aim to use hashtags that your customers would use. If you sell knitting products, find out what the knitting community are really into at the moment, and aim some posts at that area.
Overusing hashtags is a big no-no. I’d recommend around 3 on Twitter. You might be able to get away with a few more on Instagram though.
28. Speak to people
Pretty simple, isn’t it? Chat to customers – after all, they’re into the same stuff you are!
Be sure to reply to any negative comments you receive as well.
29. Balance your standard posts & your promotional posts
If you’re solely posting content trying to sell your products, people will get bored and stop following you.
Post interesting content that hooks your followers, and sprinkle it with the occasional promotional post.
30. Post ‘behind the scenes’ content
People love behind the scenes content!
Posting the odd behind the scenes photo or video instead of pushing your product can help build trust in yourself and your brand.
31. Have a go of Snapchat marketing
A lot of people may overlook Snapchat when it comes to their social media marketing strategy, but you shouldn’t!
Stephanie from Liverpool Bloggers told us how they’re using Snapchat for their social media strategy:
Snapchat is a new one I’m trying out, and it’s a much more personal blogger platform, but it works so well with ‘Exclusive’ behind the scenes footage.
YouTube is the world’s second largest search engine after Google, and it’s not all cat videos!
If you’re looking to enhance your social media marketing strategy, you could incorporate YouTube videos into it. Longer videos tend to perform better than shorter ones, helping to push you up the rankings for your chosen topic.
Session time (the amount of time a user remains on your video) is key to YouTube success – which is why those longer videos outperform shorter ones.
33. Utilise your blog/news posts
Be sure to send people to your blog as often as you can.
Turn your blog into the authority on your subject area, and utilise social media to build up the traffic.
34. Utilise your website
Inkeeping with the above – push people towards your website when necessary, to turn potential customers into paying customers.
35. Follow in the footsteps of your competitors (and then destroy them)
If your competitors are outmaneuvering you, then look at their strategy and do one better.
Thousands of successful social media marketing strategies have been built on simply following an already successful one, and just adding that little bit extra.
Are they posting great photos? Great, start posting your own too. Perhaps they’ve written a brilliant article? Write your own articles & make them even more interesting than theirs.
By being one step behind, you’re in a unique position to beat everything they do. Take advantage of that.
36. Engage with your audience
A simple ‘how are you?’ could turn into your next customer. It’s not the cost of something that determines the sale, it’s how the customer feels.
37. Make it personal
Don’t be the one sitting in the corner.
Here’s what the Liverpool Bloggers had to say about having that personal touch:
My biggest thing is a personal approach. I like to speak and interact with my network over Social Media, and let them know I’m actually taking note of their content. Twitter I would say is the best at the moment as you can include and clickable link, and have quick conversations.
38. Be consistent
You want a clean, attractive social media profile.
39. Include links
Including a link in your post has proven to increase clicks time and time again. When appropriate, add a link.
40. Content curation
We spoke to Ivan of Noobpreneur to see what they thought of content curation:
Content curation works. Repost (or retweet if you use Twitter) interesting posts and updates from other influencers can help you boost your own social media channels. Chances are, your followers care about your quality content more than the issue of original vs. curated.
41. Be local
Talk about your favourite local spots, upcoming events & new places to visit.
42. Utilise auto-follow systems
I must stress that you shouldn’t use these systems to spam people, as it’ll do you more harm than good.
There are plenty of tools out these that will help you auto-follow people that may find your content interesting and useful to them. Plus it can be a great timesaver.
43. Utilise autopost systems (Tweet Jukebox)
Autopost systems such as Tweet Jukebox allow you to create a database of Tweets that will be posted randomly at regular intervals, a huge timesaver!
These kind of systems should only really be used if you do not have any time at all to regularly post.
Just be sure to refresh your posts regularly so you’re not posting the same stuff over and over again.
Here’s some further reading on autoposting from Bolddigital
44. Schedule your posts ahead of time (Tweetdeck)
Tweetdeck is a great little tool for scheduling posts.
Certain times of day may be more effective at reaching a larger audience than others. Research your own analytics as well as other businesses’ to see what times would work best for you, and schedule posts for those times so you don’t forget to!
45. Set up a featured image template, and stick to it
Whenever you post a new blog article, or add a link into a tweet or Facebook post, you want the preview to look good. This normally means creating a featured image to drop into the preview.
To save time, and to make your brand consistent across all posts, create a featured image ‘template’ – something that represents the brand and can be easily altered for a new post.
46. Auto-message followers a small thank you
There are a number of products on the market that will allow you to send over a personalised message to anyone that starts following you.
These are great just to give a little thanks to your new followers, and will make them feel special – something which could translate into more sales!
47. Start a competition
People love free stuff! Offer up a free product for a simple action, such as liking/following or retweeting and so on.
Just be sure to abide by the competition rules & regulations of the social network you’re posting on!
48. Ask followers (politely) to follow you on your other networks
Most of the time they will be more than happy to – they’re following you for a reason after all.
49. Create exclusive offers for your social media fans
Reward your fans with exclusive discounts! Not only will they feel more connected to your business, you’ll increase your sales too! Bonus!
50. Offer something that’s ‘worthy’ of a follow
If you regularly post interesting & informative topics/media that people enjoy, you’ll gain tonnes of followers.
51. Go viral
Looking to create a piece of content that will go viral? Perhaps a really cool blog post that you’ve written? Well here are a couple of facts and tips to help you along the way.
If the content you’ve created is on your website, be sure to use really prominent social buttons for it. You want to make it as easy as possible for the person viewing it to share it.
If you’re writing an article, make it practical. Practical articles are 34% more likely to go viral than other article types.
Make your content THE BEST. Search for your topic in Google and see what’s currently at the top, then see how you could make an even better one. Perhaps your topic is the best guitars. ‘Best Guitars’ has the top result as the 37 best electric guitars. Why don’t you aim to write about the 50 best guitars? This technique has been proven to work brilliantly.
52. Conduct some competitor analysis
Put simply, competitor analysis involves having a good look at your competitors & making notes of their best and worst points.
From there, you can work to enhance your own marketing plan by using some of their best-performing areas, and improving on their worst-performing areas.
The aim of competitor analysis should be to ask yourself, ‘Why are they doing better than me?’.
Once you’ve answered that, you can begin to make progress towards offering a better service/product than your competitors.
53. Reach out to influencers
Are you trying to get your awesome pair of sunglasses to sell, but you’re simply not getting your name in front of enough people?
Influencers could be the answer.
Influencers are people with huge followings, who fit well into your area of business. Those sunglasses you’re selling would look great on a celebrity – so send them a free pair.
Kissmetrics have a great article on influencer marketing that you can read here.
54. Analyse past content
Taking a look at older content, reviewing what performed the best, and focussing on those areas is one of the best ways to get high engagement.
Use a tool such as BuzzSumo to view the best performing content for your chosen keyword, and jump on it!
55. Tie it in with email marketing
Dip your toe into email marketing to accompany it with your social media marketing.
Liverpool Bloggers told us about their own email marketing:
Email marketing is what I base the network on for Liverpool Bloggers, and this is definitely the place to be. I instantly see success when time is put into this area.
Bonus! Case study with Independent Liverpool
We spoke to David of Independent Liverpool and he told us a bit about their own strategies:
Our social media strategy has been heavily influenced by the pages we follow. We really like the way BuzzFeed etc get their point across with catchy titles, intriguing headlines and the occasional pun. Who doesn’t like a good, pun? For us, it has been about adopting parts of their strategy and providing a little local Liverpool BuzzFeed. Time of the day is quite a tricky one. Personally, I don’t really do morning posts. We’re more late afternoon and evening. In the morning everyone’s too busy trying to feel normal, drinking copious amounts of coffee and eat porridge to digest us on top of that.
I’m always trying to capture the “just finished work” crowd. Liverpool is well documented as a non-planning city. We’re a bunch of spontaneous folk who go out on the Monday night and couldn’t care less about the Tuesday morning as George Harrison famously said. They like instant information they can act on and they like experience. They like to be the first to have done something or to be part of a small group of people who have experienced it. In the digital age, our level of distraction is huge so we want people to be able to instantly act upon what we’re putting out there.
We always tried add a level of humanity too. It’s not robotic, formulaic or feels like it’s coming from HootSuite. It’s just two lads, putting our opinions out there, having a laugh and hoping people will want to visit the Liverpool we’ve chosen to document as a result.
If you enjoyed this article, please feel free to share it across your website & social channels!
This article is updated regularly with brand-spanking new social media tips – so be sure to bookmark it for future reference!